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By measuring your performance, you can identify and correct
the problems in your e-commerce strategy and execution.
Consider the following performance metrics:
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- Increased revenue from your Web site can be measured
by the amount of sales generated from your e-commerce
site.
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- Increased revenue from new markets can be measured
by the amount of revenue generated outside your local
geographic and demographic market segments.
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- Increased per-customer profitability can be measured
by revenue per customer, order size per customer,
and customer return rate (the frequency with which
they come back to buy).
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- An increased online community size can be measured
by the number of unique visitors, number of registered
users, and number of users who purchased from your
site.
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