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Customer
convenience — Customers expect to go to
the Web and access information about pricing, services,
and contact information. Easy access to this information
can increase customer loyalty. |
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Would your customers find it convenient to conduct
business with you online?
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What types of purchases are your customers currently
making online?
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Which of your products and services could be sold
online?
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Competitive pressures — Your competition
may already be selling goods or services online and taking
away your customers and market share. |
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Are you losing customers or market opportunities to
online competitors?
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What are your competitors' e-commerce capabilities?
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Future business — E-commerce is becoming
a standard function for most companies, including finance
and marketing businesses. The ability to conduct transactions
online is a necessity for the near future. |
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Have you planned to invest in e-commerce activities?
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Have you thought of the Web as a new market?
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What new products and services could you offer over
the Web?
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