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Search engine optimization, the process of increasing the amount of visitors to
a Web site by ranking high in the search results of a search engine. The higher
a Web site ranks in the results of a search, the greater the chance that the
site will be visited by a user. It is common practice for Internet users to not
click through pages and pages of search results, so where a site ranks in a
search is essential for directing more traffic toward the site.
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SEO helps to ensure that a site is
accessible to a search engine and improves the chances that the site will be
found by the search engine.
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| Research repeatedly shows that more than 85% of
Internet users rely on search engines to find the best Web sites for shopping,
news, entertainment and business.
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However, achieving great rankings is more complicated each day as
search engines' rules and technologies change. Some tactics that worked last
year (or even six months ago) don't work anymore.
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The better optimized the page is, the higher a ranking it will achieve in
search engine result listings. This is especially critical because most people
who use search engines only look at the first page or two of the search
results, so for a page to get high traffic from a search engine, it has to be
listed in those first two pages.
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| So search engine optimization focuses on techniques
such as making sure that each web page has appropriate title tags and meta
tags, and that the keyword or key phrases for the page are distributed
throughout the content in a way that the particular search engine will
like. |
| Xpert provides an ongoing 'Search Engine Optimization
and Placement' service as part of the deployment of every client
website. |
| When people use the term search engine in relation to
the Web, they are usually referring to the actual search forms that searches
through databases of HTML documents, initially gathered by a robot.
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| There are basically three types of search engines:
Those that are powered by robots (called crawlers; ants or spiders) and those
that are powered by human submissions; and those that are a hybrid of the
two. |
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