With its broad reach and flexibility, e-commerce is becoming an increasingly important selling channel for today's businesses. Even many firms that have always relied on face-to-face customer interaction are launching or planning e-commerce Web sites. If you're working on a strategy for selling products or providing service over the Internet, a phased approach to e-commerce offers numerous benefits. You can test the market with new products and services modify your site quickly to meet changing customer needs, and integrate your online activities into your traditional operations. This guide examines e-commerce solutions, their benefits, and the steps for launching your company's e-commerce site.